- Sales
- Web app
- Automation
Sales CRM & lead pipeline platform
A CRM for capturing leads, managing customers and tracking deals across sales teams.
- Industry
- Sales & marketing
- Our role
- CRM modules, integrations and database design
- Stack
- LaravelMySQLZapier
The challenge
Leads arrived from many sources and were entered by hand. Several sales teams needed one shared pipeline.
What we built
Core CRM
Modules for lead capture, customer records and sales pipeline tracking.
Automated lead intake
Zapier automation that pulls leads in and syncs data with third-party business tools.
Multi-team data model
A schema for contacts, deals and pipeline stages that supports multiple sales teams.
Engineering decisions
- Integrations through Zapier, so new lead sources can be added without code.
- Pipeline stages stored as data, so each team can shape its own process.
The result
Leads flow in automatically, and every team works from the same pipeline.
Delivered by our lead developer in a previous role. Client details are kept confidential; visuals are illustrative.